Funding families, with John Aronica

YAt Gaia, our mission is to make the process of IVF, more straightforward, more accessible, and more affordable. So the work we're doing is driving towards enabling more families to have children, and means we have the opportunity to make this truly tangible impact on our members lives.

And so it really is this mission, I think that elevates things beyond just another plain vanila financial services company.

It is a niche focus, but it is a focus that I think goes a long way towards solving this kind of very tangible problem of infertility and helping families build from the ground up. And so our product really is organised all around trying to focus on providing additional accessibility and affordability for IVF through a combination of a loan and an insurance product that allow for an easier entry point for our members to get access to treatment.