Lending in frontier segments, with Todd Kleperis
That's the way this has been for the last 20 years in the United States. And it's only the last five years that things have really kind of changed. Unfortunately, we've been at the front of it, we're enabling the bank account opening. So a bank account origination for any companies within the United States that are looking for bank accounts, either in hemp hydroponics, cannabis, any kind of frontier industries, those kinds of markets are very difficult for those guys to get bank accounts, we have multiple banks, we can introduce them to and then on the backside, where we make our money is in the lending process.
So when somebody like Brendan wants to expand his store, or he wants to go grab some inventory, or he wants to buy some lights, and he needs to finance it, you'd come back to Payzel all after you've gotten your bank account all squared away, and you'd say and I'd like to have some access to some lending.