It's all sorts of facets of establishing a life in a new country: it's renting a property, you need a credit history to be able to rent a property. If you haven't got a UK credit history, you have to pay six months rent upfront, or find a UK guarantor. So obviously, both of those are just unpleasant experiences.

And mobile phones, we did some research recently with over 1,000, new to country people. And over two thirds want a mobile phone immediately. But again, they need to do a credit check. So they won't be able to get a contract, they'll just get paid you go or ceremony or something like that. So they'll suffer on that.

And I just found it to be fascinating, because I saw the talent level of these individuals. I knew what their future potential was, even just with our company. And I realised that someone had to have been trying to solve this problem. At the time, this was just when a lot of lenders and neo providers in the US were popping up to give folks alternatives, but I really didn't find anybody on an international level... until I came across a young nascent brand in Prodigy Finance, based in the UK and with a big presence in South Africa, because our founder, Cameron Stevens, is South African. And I just reached out to understand what they were doing.

And came to learn that Cameron Stevens, who had attended INSEAD and himself encountered some challenges with putting together how he was going to pay for school, had that classic story of going to the bank and saying, hey, will you help me with a loan for school? And them saying, sure, no problem, go ahead and put the same amount of money into the bank as collateral and we'll give you a loan based on that... and he said, well, if I had that money, I wouldn't be coming to the bank for help with financing! And then once he ultimately got to school, the following year found that not only was his story pretty common amongst others, but there was a considerable amount of students who had applied to school that actually couldn't even consider attending, because they didn't have the ability to put the funding together. And so it really just resonated with me and what they were trying to do.

… one of the reasons that immigration is so essential to the US economy and to the US labour force is that our domestic population is not replenishing, our birth rate in this country is no longer outpacing the demographic shift as the older generation exits the labour force. And what that means in terms of US population growth is that today, immigration drives over 50% of the US population growth...

There are more people today that move to the US than there are people who turn 18 and enter the financial system… and so not having a dedicated strategy for how to attract and retain the recent immigrant segment is a formula to demographically lose market share over time.