Understanding customers. Getting them into houses. with Chris Schutrups

Digital marketing was not really a thing. It started by just going out and networking, listening to people, asking them what worked, what didn't work, you know, ringing up estate agents saying, look, I'd love to do your mortgages and walking up and down the high street with my briefcase, really. I just recently went with my cousin who works for Virgin Atlantic on a trip to Austin, and I ended up doing both of the pilots mortgages!

Like all businesses, it's about understanding the customer's needs, their pain points, and trying to work out where we can stand out and make a difference and have an incredible customer experience and good customer outcomes where others can't.