An introduction to champion-challenger
test and learn, data analytics Brendan le Grange test and learn, data analytics Brendan le Grange

An introduction to champion-challenger

To actually be champion-challenger, it has to drive change, the challenger must be allowed to ascend to the throne. But, and this is perhaps a nuance better captured by the test-and-learn terminology, this has to be done in a controlled, scientific approach.

We don’t actually make a series of complete substitutions of one strategy for another, instead, we’re always running at least two strategies side-by-side. In examples, we often talk about 80% going down the champion stream and 20% going down the challenger but in reality, we set the split based on the degree of risk involved, how much of a variation we’d expect to see, the size of the portfolio and the sophistication of the team managing it. This is all based on statistical sampling theories, and I won’t go into them further in this article.

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What does a lender look like… on the inside?
revenue models, credit risk strategy Brendan le Grange revenue models, credit risk strategy Brendan le Grange

What does a lender look like… on the inside?

In theory, the mechanics of consumer credit are simple: you borrow a large sum of money at a low-interest rate, break it into smaller parcels, and then lend those out with interest rates set high enough to allow the gains made on the repaid loans to cover the losses you made on defaulted ones, plus the admin costs involved in keeping it all together.

In practice, of course, that is easier said than done.

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The very basics of scorecards
scorecards, credit risk strategy, data analytics Brendan le Grange scorecards, credit risk strategy, data analytics Brendan le Grange

The very basics of scorecards

That’s the ‘when’ answer to the future question. To answer the ‘what’ question, we need a ‘bad definition’. We talk about ‘bad’ because in lending risk it is usually based on a level of delinquency (often whether an account goes more than 90 days past due) but it is really a definition of the activity we’re trying to predict. There are even occasions where we might actually be looking for a positive outcome: for example, in a late-stage collections score we may target consumers who actually make a payment.

In all cases, we want to pick an outcome that is sufficiently common to create a workable population but also stable enough to minimise noise. So even though an ever 30+ bad definition would capture more bads, many consumers who miss one payment might do so for administrative reasons or might otherwise be able to cure so mixing them into the population would only dirty the waters. At least that’s the case for something like a credit card. In a product like a bank overdraft, where consumers who miss one payment invariably miss more, and where missed payments are less common overall, an ever 30+ bad definition might be perfect.

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