How to lend money to underestimated entrepreneurs, with Demi Ariyo

But actually, I'm going to defy the odds, I'm going to still find alternative ways to grow my business.

And they've come to us, we've got them the funding products they need. And then the same banks that said no to them when they first started, now that they're doing 2/ 3/ 4/ 5/ 10 million in revenue, have come back to us, Lendoe as a platform and said, 'how do we now work with these clients?'... and that's why we call them underestimated.

And we have a number of examples like that.

There are great founders out there. They're great at doing what they do, which is running their business, but what they need is someone who can actually break down all of the options that are available to them, but also someone that can give them that confidence to actually apply once they've broken down those options - because the fear of rejection, the fear of the unknown, the fear of not knowing what you're getting yourself into, is often what prevents people from going ahead and saying, 'actually, I believe I can do this'.