Making payday lending redundant, with Caroline van der Merwe and Simon Ellis

So Simon talked a little bit earlier about us being impact focused since day one, and our pivot to our expansion into this HR space has expanded that value to include the actual employer. So we know that employees have this issue with cash flow, and that on demand pay can help them a lot. And we need the employer on board in order to do that, we have to go through the employer. And what we were finding is that, as Simon said, the employer wasn't seeing any direct benefit in it for themselves.

But if you actually just talk to the payroll team - the very people that you're trying to sell this on demand pay product to - very quickly you find out that they are really inundated with manual processes, and they spend their lives doing repetitive tasks. One of the biggest ones we found is payslips. So in the very early stages of this product idea, we came across a corporate that prints 18,000 payslips every single month, carrying them around the country to the various branches. And it just completely blew our minds that this was the case.

So here you had a market where we needed a little bit of cooperation from payroll in order to offer an on-demand pay product, but we had the ability to save payroll literally days of work every single month by taking those payslips and offering them on our exact same channel, which is via WhatsApp. And so what we found was that these two products were actually really complimentary, they could sit comfortably in one sale together.