The paradigm of 'let's collect as much information on a customer ahead of time, try and score them, and then provide them with an unsecured product'. We just don't think that works as well as putting an asset in someone's hands, asking them to pay a small deposit. And knowing that once they have access to that smartphone device, it's actually going to improve their ability to make a living. It helps them power the hairdressing salon and helps them advertise their business on WhatsApp, you're actually improving their ability to earn a living and also then to pay back the instalments just a much more compelling and sustainable model for working in the markets where we want to have an impact.

I mean, behind this there is a very sophisticated predictive credit model and we make adjustments all the time to pricing and instalment plans, and we have a lot of investment on the connected estate IoT side. And our loan book actually has been remarkably consistent. And particularly when it looked over the last three years, despite massive disruptions, and it's also been resilient in the face of high inflation.

Because again, credit scores really don't resonate well for that customer, but the fact that I can access more loans and more services from the bank makes a lot of sense, right?

So, the messaging itself can we change, make it more people friendly, make it more empathetic, again, is is an important factor that we keep working on. So understand the behaviour the formats, the messaging, and then devise and develop a complete strategy around customer engagement, what is the life cycle that we can build? So segment and perhaps micro segment the customer and build optimised life cycles for these micro segments of customers that we are onboarding and all that is to ensure that these people understand their loans make their payments on time?

There shouldn't be any instance where you know we have to limit the access to the device. So the idea is never to reach that hence, how do we use AI and ML to create very effective and efficient life cycles, messaging journeys for these people. So that, you know, the delinquencies are in check.